SGK (formerly Schawk, Inc.)

"Design Matters: Harnessing the Power of Design for Your Brand" to be Presented by Brandimage's Craig Briggs at Malaysian CMO Conference

Brandimage, one of the world’s leading design firms and part of Schawk, Inc., offering fully integrated brand development services designed to deliver meaningful brand experiences for consumers, announced that Craig Briggs, managing director of its Asia operations, will present “Design Matters: Harnessing the Power of Design for Your Brand” at the Malaysian CMO Conference on June 14 in Kuala Lumpur. 

Co-organized by the International Advertising Association, Malaysia and the Malaysia External Trade Development Corporation, the Malaysian CMO Conference was created to share and embrace the optimization of working processes in a case-study approach - managing consumer expectations in a constantly changing, increasingly fragmented digital world. Its objectives are to foster knowledge, acumen, networking, value creation and global brand success with sharp marketing and innovative digital technology.  

Briggs will address the elite group of top marketing pundits, industry specialists and key decision makers in the fields of marketing, branding, media and advertising on the power of design to build brands that inspire engagement and strengthen relationships.  

Briggs commented, “I am honored to be a presenter at the Malysian CMO Conference. In an era where harnessing the power of data, navigating the digital landscape and building engagement and relationships remain key challenges for marketers worldwide, design is an evermore critical asset for creating and sustaining powerful brands. For companies who are successfully leveraging design with their brands, products and services, it is a key responsibility at the C-suite level. Chief marketing officers as well as Chief Design Officers will benefit from this conference.” 

Briggs joined Brandimage in 2000 in Japan, and has been responsible for expanding the company’s mix of strategic design services across a growing network in Asia-Pacific.  Prior to leading Brandimage Asia, Briggs spent 16 years working with McCann-Erickson Worldwide in North America and Asia. Briggs’ diverse portfolio of brand experience includes Danone, Coca-Cola, Cathay Pacific Airways, Nestle, Johnson & Johnson, Lotte Group, Chinese University Hong Kong, Godiva Chocolatier, Mandarin Oriental Hotels and Prudential. 

Other speakers at the 2012 Malaysian CMO Conference will include Kevin Mackin, marketing manager, IBM Marketing Solutions (EMM) and Growth Markets Unit, and Eric Chong, president, Branding Association of Malaysia. Keynote speakers will be Dato’ Seri Shazalli Ramly, CEO, Celcom AXIATA, and Dato’ Sri Syed Zainal Abidin, Malaysia’s Auto Brand Warrior. 

For more information about the 2012 Malaysian CMO Conference visit http://www.adoimagazine.com/cmo2012/index.html.

In Asia Pacific, Schawk, Inc,’s brand development business includes Brandimage, which has offices in Shanghai, Seoul and Hong Kong, and Anthem Worldwide, which has offices in Shanghai, Singapore and Sydney. In Asia Pacific, Schawk’s brand deployment business, which markets under the Schawk nameplate, has offices in Shanghai, Shenzhen, Penang, Chennai, Tokyo, Sydney, and Singapore. 

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