Transcontinental Inc. announced that since January it has renewed and expanded six multi-year agreements valued at over $1.5 billion in revenues with major Canadian retail customers in the food, hardware, consumer goods and pharmaceutical verticals. These customers are both from its newly acquired customer base, from its Quad/Graphics Canada, Inc. acquisition closed on March 1st, as well as its long standing customer base. These agreements have been extended for periods varying from three to six years and besides printing, include flyer distribution through its renowned Publisac in Quebec and often include many other products and services from the Corporation’s new marketing and media services, such as e-flyers, email marketing, mobile solutions, database analytics, premedia and custom communications.
“These renewals were accelerated by the closing of our Quad/Graphics Canada, Inc. transaction. They are a testament to the strength of our customer relationships and the confidence they have in our ability to execute their integrated marketing communication programs, the quality of our state-of-the-art national printing platform and of our flyer distribution network, the reach of our national media properties and the success of our strategy to expand our product and service offering into new marketing and communication services. In fact, our customers are convinced, as are we, that we can help attract, reach and retain their customers by ramping up the use of our new marketing services over time, in response to consumers’ changing needs. We are delighted to have extended and expanded our partnerships with them as they provide a winning combination: higher marketing ROI for our customers and more revenue streams in our new marketing products and services offering, in line with the pursuit of our transformation,” said François Olivier, President and Chief Executive Officer.