SATO America Announces the Appointment of Tim Cook as New VP of Sales

SATO America, Inc., a leading manufacturer of thermal printers, labeling, software and EPC/RFID solutions for the Auto-ID and Data Collection industry, announced Mr. Tim W. Cook as the new Vice President of North America Sales.

“Having supreme skill in leadership and sales management along with a great deal of experience and industry knowledge, Cook brings to SATO America the right combination of leadership and vision we were looking for in a professional of our industry,” stated Bob Linse, President of SATO America, Inc. “As our new VP of North American Sales, Tim will drive revenue and sales development processes that ensure growth and customer satisfaction throughout the channel.”

Cook, an industry veteran of 15 years and having held executive positions previously with Honeywell Scanning and Mobility, and Zebra Technologies, recently stated “I am energized to have recently joined this remarkable SATO team and look forward to leveraging my AIDC experience to develop and lead a world class, professional sales organization for SATO America.

Cook's unique advantage is in knowing how to successfully position a channel centric organization that also enjoys a strong presence among enterprise accounts. With this ability, an important contribution in his new role will be in providing C-Level sponsorship to the SATO sales team. The industry insight Cook brings to SATO will help improve the company's position in this increasingly competitive market.