Premium Paper Marries Technology? Learn “HOW” by Visiting Neenah’s Booths During the HOW Design Live Mega Event

Neenah Paper is participating in HOW Design Live 2012, a five-day intensive gathering of more than 2,500 graphic design professionals seeking inspiration, information and instruction, as one of its longest running sponsors and also as an exhibitor. The mega event, taking place June 21-25 in Boston, features four conferences geared towards designers, freelancers, creative team managers and other creative professionals.

Neenah will exhibit at two of these conferences, including:

• HOW Design Conference – the main conference at HOW Design Live that aims to ignite creativity, help attendees develop unstoppable design skills, sharpen their tech savvy and forge powerful connections with other designers from around the globe.

• The Dieline Package Design Conference – where experts and innovators discuss challenges, opportunities, creativity and trends in package design.

Both conferences are co-located at Hynes Convention Center in Boston, providing attendees with the opportunity to meet, mingle and network with a diverse mix of designers, speakers and sponsors. Neenah’s biggest role will be at the HOW Design Conference as the paper company is co-sponsoring the closing ceremony and exhibiting at two separate booths throughout the tradeshow. In addition to its standard Neenah paper exhibit in the main exhibit hall, Neenah also will showcase the latest and greatest in paper specification technology at the Neenah Cabinet technology booth located near the Adobe exhibit. 

“We’re thrilled to be the longest continuous sponsor of the HOW Conference, putting us right up front in the exhibit hall where we can share Neenah’s latest creative paper goodies with fresh, new designers and long-time friends of Neenah,” said Thomas Wright, senior director of advertising and design for Neenah Paper. “This year’s messages are extra special for us and we’re exhibiting in two spaces to bring them to life. First, we want to make sure everyone gets to touch, feel and see our beautiful papers and selling tools. Second, we’ll unveil and demonstrate even more helpful technology tools for designers’ desktops and iPads. Our goal at Neenah has been to leverage technology and this dedicated booth showcasing our new technology tools is a first at HOW.”

All of Neenah’s booths will be open throughout the shows. For specific booth hours, visit HOW Design Live schedule. Following are the highlights at each booth:

• Neenah Paper Booth – HOW Design Conference

Neenah’s paper booth will be front and center again this year with all of the conference’s leading sponsors. As attendees enter the main exhibit hall, they will immediately see the creative Boston-themed booth and recognize the Neenah branded bags.  Neenah will give away thousands of bags, which are a favorite for attendees to use as they visit other booths and pick up additional tradeshow items. Neenah also will give away 100 limited-edition posters designed by five HOW Design Conference speakers, among other prizes, and showcase all of the latest and greatest in fine paper products. HOW speakers include:  Mikey Burton, creative person for Mikey Burton Design & Illustration; Von Glitschka, illustrative designer at Glitschka Studios; Aaron Draplin, sole proprietor of Draplin Design Company; Justin Ahrens, creative director for Rule29 Creative; and Kody Chamberlain, writer, artist and graphic designer working mostly in comics and graphic novels. For profiles on the speakers/poster designers, visit: www.neenahpaperblog.com.