EDDM/BMEU must be verified at the BMEU where the permit number is registered. And although it is no longer required, USPS recommends using the city, state, 5 digit zip code. If this is done and the mailing in question covers multiple zip codes, there will be additional costs in the form of ink jetting fees or plate change costs (this is where a plate is changed during the press run to put a different zip code on a portion of the print run).
The recommended number of magazines in each bundle is 50-100 but this is something that a printer or mail house should be familiar with.
For EDDM/BMEU, the magazines need to be bundled by carrier route with facing slip annotated with number of pieces in bundle (i.e. ‘bundle 1 of 5’ 50 pieces). Printers or mailing houses should know this already, but this is still good knowledge to have.
One will need a CRID (Customer Registration Identification) to mail thru EDDM/Retail. There is no cost to this and it can be obtained here (http://www.uspseverydoor.com/).
5. To calculate the rate of postage for EDDM/BMEU:
The first step is to go to this link (http://dbcalc.usps.gov/) and under “Flat”, select “Standard Mail”. Rates start at 15.1 cents and go up from there based on weight and the location where they're dropped in the mail.
Next, one should scroll down to “Carrier Route Flats” (this is because they will be mailing to all the addresses in carrier routes and if this isn’t what one is looking for, then EDDM is not for them).
Then one should put in the weight of the piece and then put the quantity of the mail piece in the “Saturation” column.
For Destination entry, one should select none if they do not plan to ship it to a local postal station and just put in the mail at the location of where everything got prepared. This will most likely not be the best bet since it is almost always a better deal to pay for shipping and save on the difference in postage that will come from shipping to a local postal station.
One will most likely select DSCF (if they have more than one zip code) or DDU (if they only have one zip code) to get postage costs. (It's important to remember to account for the shipping costs to get the magazines drop shipped to these local stations along with the handling fees from the printer and/or mailing house to get everything prepared and one shouldn't pay more than $5-$7 per K for this.)
Even after this breakdown, there are likely still questions because the USPS likes to make things unnecessarily complicated, especially with all of their fun acronyms. But, it is important to understand that EDDM is a relatively new service, and USPS is making every attempt to work through the kinks and listen to their customers needs to help enhance the service. One can visit USPS- Every Door Direct Mail for more information, or feel free contact Shweiki Media at 512-480-0860.
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