"We are media!" With these words, Norbert Ohl opened ppi's Open Days in Lübeck on June 18, 2012. The software producer's position in the field of cross-media was also reflected in the agenda for this annual event in the printing and publishing industry. National and international senior executives from the publishing industry reported on best practices and new business models for integrated media products.
Success story: interactive print
The introductory presentations by Norbert Ohl and Martin Ruhle, ppi Media's managers, on the company's new and increasingly digital orientation, and the presentation of its new shareholder, the Evers-Frank Group, by its managers, Kay Julius Evers and Dr. Jens Silligmüller, were followed by Sharon Lim, who knew how to convince the 150 participants that the future of the newspaper industry will be digital. The iPad and sales expert from Singapore Press Holdings introduced the iPad app offered by the The Straits Times, a very successful and profitable project in the tablet sector. A total of 135,000 readers use this interactive service every day, and this figure is increasing. However, this app is not only extremely popular with readers, but especially with ad customers who focus on campaigns for luxury goods. It's no surprise, therefore, that Sharon Lim was able to report that from August 2011 until today, the Straits Times achieved a turnover of $5 million with its iPad app.
From Singapore via Mecklenburg-Western Pomerania to Lübeck
Geographically, this jump is much bigger than with regard to content: Lutz Schumacher, CEO of Kurierverlags GmbH & Co. KG, presented a success story in the field of advertising, namely the integrated sales desk for all publishers' publications, whether print, online or mobile. This new organizational structure resulted in several positive developments for the Nordkurier newspaper. According to Schumacher, these include figures that are completely transparent, the creative and targeted development of products, as well as an extremely fast workflow from an idea to a printed or digital magazine. Uwe Lüders, Chairman of the Executive Board at L. Possehl & Co. mbH, also paints a positive picture of the newspaper market. At ppi's Open Days, he commented on the Possehl Group's takeover of what is today manroland web systems. He believes that, at present, the newspaper industry in particular is taking a far too pessimistic attitude. Market analysts are demanding digital products and tablets are being hyped, leaving little room for print products. This phase has always been a good time for investment. Therefore, Uwe Lüders sees room for potential over the next 10-15 years, especially in the service sector at manroland web systems, which is presently assuming the structure of a medium-sized enterprise.