InfoTrends

InfoTrends' US and Western European Forecasts Indicate Clear Shift in the On Demand Printing and Publishing Market

InfoTrends has identified the top trends in the U.S. print on demand market in its recently published U.S. Production Printing & Copying Market Forecast: 2011-2016. In this forecast, InfoTrends sees that the success of high-speed continuous-feed color inkjet devices foreshadows a clear shift in the on demand printing and publishing market.

The growth rate for color impressions in production copying and digital printing has accelerated compared to the previous forecast in 2011. In fact, the growth rate is expected to increase to 18.5% CAGR compared to almost 15% in the last forecast. “Continuous-feed inkjet color and, to some extent, the expected new B2 devices are responsible for the expected growth,” said Ralf Schlozer of InfoTrends. “High-speed continuous-feed color inkjet devices will account for more than half of all color impressions by 2016.”

Since there is an increased color share in this forecast, color impressions will have a more pronounced influence on the total POD volume and associated revenues. This color share is expected to grow from 23% in 2011 to 48% in 2016. The decline rate of black and white impressions, however, remains almost unchanged. InfoTrends has seen that a noticeable share of black and white impressions are being produced on color devices, especially >10M.

InfoTrends’ U.S. Production Printing & Copying Market Forecast: 2011-2016 provides a placements, installed-base, print volume, equipment, service, supplies, and print revenue forecast for the U.S. production printing and copying market between 2011 and 2016. It includes dry toner, liquid toner, and inkjet printing technologies in process color, spot color, and black and white

InfoTrends has also recently published its Western Europe Production Printing & Copying Forecast: 2011-2016 which provides a placements, installed-base, print volume, equipment, service, supplies, and print revenue forecast for the Western European production printing and copying market between 2011 and 2016. It also includes dry toner, liquid toner, and inkjet printing technologies in process color, spot color, and black and white.

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