• Compelling Case Studies: This book provides vivid examples of how other leading companies, across industries, geographies and applications, are employing insight-driven marketing to deepen customer relationships and achieve profitable growth

• Perspectives from Business and Marketing Innovators: Drawing on the perspectives of thought leaders and business practitioners, Precision Marketing will show that relevancy is key to today’s successful business and marketing strategies – even as it defies some aspects of conventional wisdom

A sampling of the reviews of the book include:

“Powerful! This book is a real-world account of becoming a social business through the use of data to drive customer engagement. Read this book if you are a business leader who wants to be set apart and deliver improved results.” - Sandy Carter, IBM Vice President, Social Business Evangelism

“Precision Marketing uses some of the best research on the planet to show you why, and how, to leverage the right information to substantially grow your business. Read this book…then give it to your CEO.” - Joe Pulizzi, Founder Content Marketing Institute

"Marketers run the gauntlet of business every day. Saddle up; it's time for change! Precision Marketing is a great read!” - Jeffrey Hayzlett, Marketing Maverick and best-selling author of The Mirror Test and Running the Gauntlet

Precision Marketing: Maximizing Revenue Through Relevance, Kogan Page, 978-0-7494-6535-3. To order a copy of Precision Marketing, please visit: http://amzn.com/0749465352