Melissa Data, a leading provider of global contact data quality and direct marketing solutions, today announced it was named a database industry innovator in the 2012 SD Times 100. The award spotlights industry leadership and influence in a range of essential enterprise business categories, and is based on reputation, product leadership and overall innovation.
This award comes on the heels of significant expansion at Melissa Data, where the company has developed customer data integration solutions for SQL Server Integration Services (SSIS) and Pentaho Data Integration (PDI) that optimize data quality and ETL initiatives, and enables users to map data transformation from any type of source database to any destination without requiring manual coding.
“This is an important recognition for Melissa Data, and validates our focus on innovation and streamlining data quality operation for our users,” said Gary Van Roekel, COO, Melissa Data. “We make it our business to offer sophisticated tools that provide a unique single view of the customer – harnessing the real power of data quality for all enterprise initiatives.”
“Melissa Data pioneers new developments in data quality; their consistent and long-term innovation over the years has earned them a leadership position in the industry and their placement on the 2012 SD Times 100,” said Alan Zeichick, Editorial Director of SD Times.
The SD Times award in the Database and Data Tools category acknowledges it is essential for developers to build integrations allowing applications to access business data; the category further recognizes companies and projects ‘that just plain get it when it comes to databases, and how to connect them to ever-expanding, ever-changing endpoints.’ Recipients are selected not based on specific products, but rather overall offerings, technology and industry presence.