Metromedia Technologies, Inc (MMT) has announced an exclusive partnership with PosterProps, developer of a patented lightweight, digitally-printed material that clips over posters to create a spectacular 3D prop. PosterProps can be fashioned into any shape or size, and unlike traditional hard props, require no special equipment or crews to install, reducing both time and expense.
PosterProps market research suggests consumers are much more likely to recall a poster’s message when delivered in 3D than when seen on a 2D standard poster, though traditional 3D methods have been prohibitively expensive to produce, and time consuming to create. PosterProps changes all that, making highly impactful 3D executions an accessible option for most advertisers.
Tony Gearty, CEO of PosterProps said: “We are delighted to have found a partner of MMT’s caliber who share our vision of growing a market using our innovative and affordable props, which means so many more billboard locations can now justify a 3D offering.”
Michael Kakoyiannis, MMT’s President & CEO added: “MMT’s Partnership with PosterProps reinforces our belief that in order to capture and engage today's consumer, advertisers and agencies must not only act creatively but also boldly in executing their OOH media campaign.”