Repro Graphix Inc. recently installed an Acuity Advance HS-X2 wide-format printer and a Xerox Color 800 Press from Fujifilm. Having just celebrated its 27th year in the printing business, Repro Graphix’ new acquisitions explain a lot about the leadership of owners Jill and Brian Hall, their business philosophy, and the way they manage the operation to keep customers happy and keep the business growing and thriving.

“We’re not a commercial printer,” Jill Hall, president of Repro Graphix says. “We started out serving Architects, Engineers and Contractors (AEC) in the Indianapolis area, mostly reproducing blueprints, artist’s renderings, presentation materials and such, and the business grew on its own, organically.”

Repro Graphix is known for its excellent quality and highest levels of customer service. “We do whatever it takes to get the job done, and our customers know that and depend on it,” says Brian Hall, vice president and co-owner. “From that ‘get it done’ attitude and reputation, our customers started to ask us about signs, brochures, and pretty much the same collateral materials any other business needs, from a source they knew they could count on.”

At last year’s Graph Expo, Brian and Jill came by the Fujifilm booth to look at the latest innovations to help them take their business to the next level. “We were looking for efficiencies, ways to diversify and move into new markets,” Brian said. “The Acuity Advance with the white ink, fast speed and larger bed offered us several benefits that would save steps, eliminate waste, and save us big money, especially by eliminating lamination. Before we brought in the Acuity, we would have to print separately, mount and laminate; now we can print directly to substrate.”

“The Acuity allowed us to bring in so much new business, we had to open a new facility,” Jill says. “We had to turn down jobs before installing the Acuity because we didn’t have the capability or efficiencies with our previous production methods. We hated having to turn jobs down before, and when customers requested, we had to farm it out and lose control of the job. We didn’t like that one bit because we believe no one takes better care of our customers than we do.”

Shortly after investing in the Fujifilm Acuity Advance wide format printer, the Halls began to look for a high-production digital color press to once again expand their service offering. “Over the course of the years, we had every kind of device out there,” says Brian, “but when we saw the quality of the Xerox 800, how close it came to offset, we knew we were on the right track.

“Our relationship with Fujifilm is what helped us make the final decision,” says Jill. “The 800 provided us with the best technology from the best vendor to help us best meet our customers’ growing demands.”

“We work for some very smart, very demanding print buyers,” Brian says. “Our customers wanted their printing to compete with offset, to have that ‘printed look,’ not the toner shine you usually see. They recognized the difference right away, and appreciated the capability to print on heavier substrates and add the spot clear effects.”

“Our customers are very happy with what they’ve seen come off the Xerox 800,” says Jill. “They know that it’s not offset but they’re very impressed with the quality; it holds up to offset as far as they’re concerned. And we know the support we get from Fujifilm will pay off in increased sales, higher quality and longer uptime. We’re pleased to be dealing with the same group of professionals on both machines; they know us, they know our business and our customer requirements and they help those machines meet everyone’s needs.”