In June 2012, Singapore Press Holdings (SPH) went live with ppi Media’s PlanPag. After signing a contract in July 2011, the German software vendor implemented the new ad planning and layout system. The PlanPag software is integrated with existing systems at SPH: AdNet, an ad order entry system developed by SPH, as well as its Atex Hermes editorial system and the InDesign–based Chinese editorial system.
18 newspapers published in four languages, growing requirements for ad planning and layout over the last years – it was time for enhancements at SPH. And they have been made. On June 19, the first pages of the newspapers at SPH were produced with the new solutions. “To ensure that print advertising remain as an attractive option for our customers, we are challenging the status quo to create new and innovative newspaper ads. The PlanPag system allows us to track and implement such ads for our clients. This is just the beginning as we strive to reinvent print advertising, by packing more punches to it and making it more visually stunning” says Mr Tan Ooi Boon, Vice President of Marketing at Singapore Press Holdings.
SPH is the market leader when it comes to newspapers publishing in Singapore. The media group has been setting standards for years, in particular in the field of creative ads and cross-media offerings. With the implementation of PlanPag, SPH will use a proven industry standard for newspaper planning and production. At over 90 installations all over the world, PlanPag defines main runs, pre-runs, volumes and book structures, places ROP ads, reserves desk spaces, assigns colors and reserves ad spaces for classified ads.
For ppi Media, this implementation is the second in Singapore and it is strengthening the company’s position on the South East Asian market. “We see more and more Asian newspaper publishers preparing their operations for the future by favoring standardized high quality solutions. Individual software development does not seem to be a competitive alternative,” says Norbert Ohl, COO of ppi Media, after the go live.