VICE Magazine is now publishing its free irreverent magazine in its entirety online with Issuu’s award-winning platform. The platform allows VICE to build on its million monthly print readership and site visitors by reaching new readers on desktop, mobile and iOS devices while improving value for magazine advertisers.
VICE’s placement affirms Issuu as the dominant platform of choice for independent art and culture magazines, due to its Webby-honored design and ability to help publishers build their business value.
The magazine’s advertisers can expect boosted exposure and interactive options from the online edition. Issuu allows the magazine to promote themselves through Issuu’s advertising tool, AdPages, which is the equivalent of Google Ads for publishers, providing in-depth statistics on readers’ browsing and reading behavior.
¨VICE has stepped up their game with their attention to digital engagement,” said Mik Stroyberg, Head of Consumer Engagement for Issuu. ¨This will be a great chance for them to offer real value to readers and advertisers around the world.¨
While readers will only find the U.S. edition on Issuu today, the media house is planning to bring its 20-plus national editions online by 2013.