Quad/Graphics, Inc. announced that its Actable interactive print solution is the enabling technology behind Maxim magazine’s new MAXIM MOTION app. Debuting in the September issue, MAXIM MOTION allows readers to launch an on-page video of cover model Bar Refaeli simply by scanning the cover image with a smartphone or other mobile device. Additional on-page, image-activated videos appear throughout the magazine, which hits stands nationwide on August 14.
Quad/Graphics’ Actable interactive print solution allows publishers to create engaging multichannel editorial and advertising experiences. Once Maxim readers download the free MAXIM MOTION app, they can instantly interact with the printed page and launch related content directly from images, eliminating the need for QR codes. In Maxim’s September cover application, a combination of image recognition and augmented reality techniques gives app-enabled mobile device users the appearance of a video screen on the cover page. The screen then seamlessly animates with Bar Refaeli’s image and video.
“MAXIM MOTION is the latest example of how Quad/Graphics is helping our customers redefine print by seamlessly integrating it with mobile technology to create a compelling call to action that can be measured with sophisticated data analytics and reporting,” said Joel Quadracci, Quad/Graphics Chairman, President & CEO. “We understand the pressure our customers are under to integrate print with other media and we are well-positioned as their one-stop technology integrator.”
Maxim Editor-in-Chief Dan Bova said: “For the longest time, Maxim readers have stared at our covers praying that the women will come to life – and now they do! Of all the amazing possibilities this technology provides, the best part is that it is just plain fun to use.”