Ed McMasters, Director of Marketing and Communications, for the Flottman Company, has been selected to present a special session titled, “Putting the ME in MEdia,” at GRAPH EXPO 2012 on Tuesday, October 9. This presentation is one of 50 hot-topic sessions in 31 education categories selected to comprise the GRAPH EXPO 2012 Conference Program.
GRAPH EXPO 2012, spanning the realm of print, online and mobile medias is slated for October 7-10, 2012 in Chicago’s McCormick Place. As the industry’s largest gathering of the year, print professionals from around the globe will convene for the event in Chicago for a week of education, industry benchmarking and networking. As Tom Flottman, CEO of Flottman Company stated, “This Expo will attract print professionals from every key market segment and niche, GRAPH EXPO 2012 will be the ‘Mecca’ for the print industry, and it is an honor to have our very own Ed McMasters present.”
According to McMasters, there are numerous opportunities that print, online and social media in tandem have for increasing marketability of an individual, product, service and/or organization. In this timely session, GRAPH EXPO attendees will discover how with a minimal budget, by planning, building and sustaining media momentum they can increase brand awareness and profits with maximum success. This fastpaced session will reveal the secrets to sustainable media coverage and how the material can be immediately applied to any type business in any industry, regardless of size or focus.
McMasters will be representing not only the Flottman Company but also the Printing Industries of Ohio/Northern Kentucky as one of the only area speakers selected to present at GRAPH EXPO 2012. McMasters’ presentation was selected based on the timeliness of the content and documented successes of the process that he will share.
This seminar session is ideal for attendees responsible for marketing, communications and other small business professionals with the desire to elevate marketing awareness of their organization. Entrepreneurs to business owners, seasoned public relations professionals to novice marketers - will glean information that can be utilized instantly, even before the session is over.
Based on McMasters’ media strategies, Flottman Company, a digital graphics communications firm, has experienced twelve consecutive months of media coverage from national outlets including The New York Times and CNBC-TV, industry journals including Print Solutions, Print Professional and Pharmaceutical and Medical Packaging News, as well as hometown publications including the Cincinnati Business Courier and Cincinnati Enquirer. McMasters has utilized these techniques with immense success in a number of diverse applications such as the video game industry, financial advisory, tourism, event promotions, product marketing and corporation communications.