Documation Pursues Short-Run Publishing Market with New HP Inkjet Web Press

HP announced that Documation, a nationally recognized, full-service printing company, has installed an HP T200 Color Inkjet Web Press to pursue the growing market for short-run publishing.

Best known as America’s Association Printer, the Eau Claire, Wisc.-based company provides conference materials, continuing education/training manuals, and marketing brochures to various association and continuing education groups in 36 states. The new HP T200 extends the company’s current digital portfolio that also includes an HP Indigo 7500 Digital Press.

Documation began exploring new markets to fill the unused press capacity caused by downtime between association printing jobs.

“The past couple of years have been difficult for the printing industry, and we see digital printing as the future in terms of economies of scale, cost, and quality,” said Roy Fuerstenberg, president and CEO, Documation. “We purchased the HP T200 to expand our services and to meet the increasing demand for custom black and white and color books and manuals so our customers, in turn, can provide greater value to their members and students.”

Documation will use the T200’s 20.5-inch (520,7-millimeter) width  and fast duplex printing speeds of up to 400 feet (122 meters) per minute to provide customized, short-run book printing services. Previously, short-run color book printing was too expensive, but the HP T200 provides a cost-effective solution with the ability to print on a wide variety of standard uncoated offset papers. In addition, the ease-of-use reduces training time and operator expense. 

“Cost and value are two very different things, and forward-thinking print service providers like Documation recognize that true success is not achieved by lower cost, but by providing value when others can’t,” said Jan Riecher, vice president and general manager, Americas Graphics Solutions Business, Printing and Personal Systems, HP. “The HP T200 empowers print service providers to differentiate themselves in the market, opening new lines of business that provide greater value to their customers.”