Tobe Direct Inc.

TobeDirect Opens New Facility in Illinois

TobeDirect, Inc. has outgrown its former space in Illinois and has opened a new state-of-the art mailing and print facility in Bolingbrook, IL to accommodate its growth.

TobeDirect, was founded in 1998 by John Tobe. Today, the company specializes in turn-key direct mail programs and cross media campaigns. They offer innovative one-to-one marketing campaigns with personal, targeted offers driven by end-user buying patterns, allowing their client to connect with customers on a more direct, personal level. TobeDirect's portfolio of clients includes some of the most recognizable consumer brands in the world.

"We've been aggressively expanding our business for the past three years, but 2011 was our breakout year - we grew 87 percent," remarks John Tobe, founder and CEO. "One of our reasons for this astounding growth was due to a major award from a Fortune 50 account for their direct mail postcard business. We were awarded a multi-year contract, which really boosts our requirement for production throughput and added capacity. We needed more space and more output capability, and that is what this facility is all about," Tobe asserts.

The new facility is 300 percent larger than TobeDirect's previous facility in the area, with double the storage space for customer product. The facility has capacity to output 1.5 million pieces per day. "Also, the equipment housed in the new facility is all state of the art print and production equipment designed to support direct marketers. It really is an outstanding facility, and we're very proud of it," he remarks.

Terry Berg, Vice President of Manufacturing, describes the operation: "We do millions of direct mail pieces a month, from variable digital four-color postcards to very unique personalized promotions. Our volumes run from a few hundred, up to several million pieces per job," Berg explains.

Since moving to the new facility, the company has added equipment to improve run speeds and increase output. "We've invested in black-and-white and color digital presses, all with VDP workflow solutions designed specifically for direct mailers. We're expanding to meet demand," Tobe adds.

TobeDirect, Inc. is headquartered in Louisville, KY with sales and marketing offices in Nashville, TN.

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