Evoking a resonant theme from its highly successful 2012 drupa presence, Heidelberg, the world’s largest supplier of print media solutions and services to the graphic communications industry, will focus on “HEI Flexibility” in Booth 1214 at Graph Expo 2012.
In Heidelberg’s lexicon, “HEI Flexibility” refers to an intelligent combination of offset, digital, and web-to-print offerings, designed to produce top-quality print products in the most profitable way possible, regardless of run length or variable content. In its entirety, Heidelberg’s booth presentation will represent the ultimate in hybrid, color-managed production: offset and digital united and facilitated by Heidelberg’s Prinect workflow for maximum productivity and cost efficiency.
“Shorter run lengths and customer demand for high-quality, flexible solutions are inescapable facts of life for today’s working printers,” said Heidelberg USA President Harald Weimer. “Printers who plan to succeed in this challenging environment need access to functions such as job planning and costing, standardized color control and end-to-end management and production control. At Heidelberg, we believe that optimized production comes not just from acquiring the right solutions, but from making them work together. The best equipment—offset and digital—supported by integrated technologies and hybrid workflows, give printers the tools they need to grow and thrive. Visitors to our Graph Expo booth will experience a seamless example of automated print manufacturing at its most flexible and efficient.”
The Big Picture
Heidelberg chose the HEI Flexibility theme to represent every demo piece it will produce at the show. This year, Heidelberg has created a simulated retail promotion that tells a marketing story that is greater than the sum of its individual parts. Produced entirely on Heidelberg equipment running in the booth, the promotion will be notable not only for the quality and precision of the work—a Heidelberg given—but also for the way the pieces fit together in an integrated campaign such as only Heidelberg can engineer. As the only print technology vendor that can take a file from web-to-print input and move it seamlessly through all subsequent stages of production, gathering and updating cost data at every stage, Heidelberg will encourage printers to look beyond individual machine specifications to grasp the bigger picture and bottom-line benefits of end-to-end production integration. Visitors to the booth will see these benefits, not only to the printer, but to their clients as well.
The Hybrid Path
Alongside its iconic Speedmaster SM 52 Anicolor press, Heidelberg will present both short-run, cut-sheet and wide-format digital production equipment, including both the Linoprint ProTMC901, and the EFI Rastek H652 UV flatbed inkjet printer. The Speedmaster SM 52 Anicolor, Rastek H652, the Linoprint C901 will be linked in a live, color-managed workflow as they print a variety of materials for the simulated promotion, showcasing Heidelberg’s unmatched cross-platform expertise in integrated production and simultaneous color-matching (via Prinect Color Toolbox) of lithographic, electrophotographic, and digital inkjet output. Visitors will learn how getting highly coordinated and superior results from all three processes can be a major competitive advantage for printers who know how to make cross-platform color management part of their everyday production routines.