Print World Unveils New Marketing Strategy Focusing on Print Verticals

Print World Trade Show and Conference (November 17-19, 2012), the only show in North America with an exclusive focus on shorter-run printing, is introducing a new marketing strategy focusing on five key vertical markets: commercial printing, signs, packaging and labeling, publishing, and mail users.

“Graphic arts shows tend to focus on the traditional graphic arts industry. That’s important and the core, but we know that there’s more business happening in other thriving sectors,” says show manager Alexander (Sandy) Donald. “For exhibitors, this adds tremendous value to their participation at Print World, without costing a penny more,” he adds. “We have the databases, list partners, and digital and marketing wherewithal to create targeted campaigns most relevant to each sector.”

The new strategy is built on websites and related print, e-mail, and social media target-marketing campaigns. In addition to the main Print World website, four new sites have been launched: Sign World, Packaging & Label World, Publishing World, and Postal World.

Each site highlights Print World features and exhibitors relevant to that individual market so that visitors can taylor their experience of Print World to their market segment and their own area of interest. Exhibitors will be exposed to a broader and more targeted audience. For example, Canada Post is exhibiting for the first time at Print World 2012, and will also be featured on Postal World and Publishing World. Kodak is highlighted in Print World, Publishing World, and Packaging and Label World.

In addition, Design City, a show within a show that draws more than 1,000 designers, will once again take place within Print World.

Print World Trade Show and Conference takes place in downtown Toronto on November 17-19, 2012, at the state-of-the-art Direct Energy Centre. Toronto is Canada’s largest metropolitan area (5 million+) and the heart of the Canadian printing market. It boasts more printers per capita than anywhere else in North America. Toronto is also an international city, with an exciting multicultural heritage and a vibrant and safe downtown.

Toronto is a 90-minute drive from the U.S.-Canada border and Toronto Pearson International Airport features direct flights to all major U.S. cities. In addition, Porter Airlines, one of the official carriers for Print World, operates direct flights between downtown Toronto’s Billy Bishop Airport and major centres in the Northeastern U.S. (Boston, New York, Washington), and Chicago. Print World is a 3-minute cab ride away from Billy Bishop Airport.