Based on the in-store consultation, each participant receives a customized consultation via tri-fold mailer, produced digitally on the Linoprint C901, then folded and perfed on the Stahlfolder TH 56. Customers earn 25 percent off their total purchase by selecting an item or items from the consultation.
With color management via Prinect Color Toolbox, the customer reinforces its brand identity through the pitch-perfect reproduction of its corporate colors on everything from large-format in-store signage and point-of-purchase displays (produced on a Rastek H652 UV flatbed inkjet printer), to high-quality tags and packages used for clothing and accessories, regardless of the printing process used.
Thanks to flexible integration and process standardization via Prinect, the marketing story this promotion tells is greater than the sum of its individual components. Across-the-board integration means that all work processes—whether offset, electrophotographic or digital inkjet—are set up for maximum verifiable efficiency and cost control. Best of all, the service provider that made it happen not only gains a satisfied customer, but locks in a major competitive advantage, along with higher profits.