Print is driven by applications and digital production printing is no exception. Demand for certain applications, however, changes over time due to various reasons, such as growth in usage, electronic replacement, and moves to shorter runs. The change in demand will have a profound impact on digital printing in competition with other processes as well as between product groups. InfoTrends’ U.S. Digital Production Printing Application Forecast: 2011-2016 details application volumes and volume growth for 28 print applications in the U.S. from 2011 to 2016.
InfoTrends sees a clear shift in the market away from some traditional applications in transaction and utility print, and towards promotional and publishing print. In addition, some emerging segments, such as packaging and consumer prints, show rapid growth rates. “Overall print volumes are expected to increase by 2.9% until 2016,” said Ralf Schlozer, Director of InfoTrends’ On Demand Printing & Publishing Consulting Service. “Some applications are expected to outgrow that average rate quite noticeably. It will remain critical for industry suppliers and equipment users to adjust to the changes in the market.” InfoTrends recommends that industry suppliers target hardware development and product features towards these growing applications. However, markets do still exist in declining applications and can be exploited with niche or cash cow strategies.
InfoTrends’ U.S. Digital Production Printing Application Forecast: 2011-2016 gives an overview on how the mix of digital production printing applications produced in the future will differ from the ones produced today. InfoTrends’ Western European Digital Production Printing Application Forecast: 2011-2016 is also available immediately for purchase. For more information, please visit our online store or contact Stephanie Tose at +1 781 616 2103 or email@example.com.