The Russian Federation chose to base their Olympic headquarters in St James London, to host a variety of media events and provide entertainment to visiting dignitaries during the Olympic Games.
Using images of Russian athletes from past Olympic Games, as well as current sporting heroes, the venue was transformed in a matter of days into something fitting for this spectacular event.
Working with Interior Designers Alexander James International, BAF produced and installed a comprehensive graphics package that included fifteen superwide images printed on canvas that are being used in the press room, VIP room and study. In addition, various printed canvas framed artworks of iconic Russian athletes have been set up in the restaurant, as well as feature in both a back-drop behind and across the press table.
With time of the essence as access was limited until a few days beforehand, working with a reliable print service provider to manage, deliver and install good quality graphics was essential.