W+D – Empowering the Envelope at Graph Expo 2012, Booth 3601
The highlight on the W+D booth is W+D TIMOS, the first Totally Integrated Mail Output Solution, which will be demonstrated via video presentation.
The research offers evidence that even digital natives – younger target groups who regularly consume information digitally – are difficult to reach with email. 63.2% of this demographic group admit that email messages simply ‘disappear’; in contrast, they perceive customized physical envelopes very positively.”
Jochen Engelke concludes, “Game-changing production innovations such as TIMOS from W+D will ensure that the envelope is now not only the most effective option for marketers, but that it’s also competitive with email on speed and efficiency.”
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