Xeikon announced that it has appointed Rick Mix as the Channel Manager for its ThermoFlexX product line in North America.
Rick comes to Xeikon with over 20 years of industry experience and a strong background in flexographic and letterpress technologies. He graduated from Eastern Illinois University and earned an MBA from Loyola University, Chicago. His credentials include working for several suppliers in the industry and being the technical director for the FTA (Flexographic Technical Association).
"My top priority is to develop a successful distribution strategy for the ThermoFlexX products in North America. This product line of reliable, high quality digital imagers for flexo and letterpress plate making has great capabilities. I'm glad to be offered the opportunity to organize its commercialization in North America and to work for Xeikon."
Michael V. Ring, President Xeikon America & VP of WW Marketing adds: "Rick is ideally suited to lead our sales efforts in the North American region. He brings extensive knowledge and experience in the flexo and letterpress printing industry, both in technical and commercial aspects. Rick's appointment supports Xeikon's focus to be a leader in the label & packaging industry."
By adding the ThermoFlexX product line, Xeikon is expanding its CtP business into the flexographic and letterpress markets, further reinforcing Xeikon's commitment to the label and packaging markets. Xeikon is the only equipment manufacturer capable of offering solutions for both flexo platemaking and digital label and package printing. Digital printing provides the perfect answer for short and medium runs as well as quick turnaround times, while the long runs continue to rely on flexographic printing.