Nazdar SourceOne has announced that Nikki Sochor has joined the company as Digital Consumables Specialist. In this role, Nikki will be responsible for focusing on and responding to the digital consumable needs of printers in the southern California region supported by the Garden Grove location.

Nikki brings seven years of successful sales and product marketing experience to Nazdar SourceOne, having gained knowledge of digital product sales and procurement at Straub Distributing, Calcomp Graphic Solutions and Hexis USA, a manufacturer of digital media.

“Nikki’s extensive knowledge of digital products and equipment compatibility will bring customers the advantage of procuring the right solution, at the right time, at the right price. We’re excited to share her knowledge with current and new customers.” said Todd Brohm, Nazdar SourceOne West Regional Sales Manager.