KODAK NEXPRESS Photo Platform Delivers Comprehensive Retail Solutions at Photokina
With live demonstrations, Kodak will show photo retailers how to make the most of their picture merchandising opportunities
The latest NEXPRESS Platform enhancements, which debuted at drupa 2012, included the new 36″/914 mm long-sheet option for larger printing applications, the new award-winning Gold printing solution, and Pearlescent and Neon Pink printing solutions, which will be available in 2013 as part of the Fifth Imaging Unit Solution.
Throughout each day of Photokina, Kodak will give away limited-edition photo cards from photographers Louise and Joseph Simone, featuring both the pearlescent and gold printing effects.
“As experienced photographers and artists, we love using the new gold and pearlescent printing solutions for Kodak’s NEXPRESS Platform. These new inks can truly help us create products and images that differentiate our work from others,” said Louise Simone. “Thanks to the capabilities of the NEXPRESS Photo Platform and the Fifth Imaging Unit Solution, we have the ability to add high-impact effects and aesthetics to expand the artistic appeal of our images in a way that no other output device or digital platform can.”
All NEXPRESS Presses feature Print Genius, a suite of productivity and quality control tools and options that automate tasks and help users maintain peak quality throughout their production run. NEXPRESS Presses also offer unique field upgradability, which minimizes risk and avoids technology obsolescence.
“The KODAK NEXPRESS Platform can help photo retailers differentiate their photo merchandising offerings and improve their bottom line overall,” said Greg Gresock, Kodak’s Director of Marketing for Electrophotographic Printing Solutions. “By combining the proven quality and extensive capabilities of the NEXPRESS Press with new ways to receive digital photo jobs, retailers will find that they can better serve their existing customers and take advantage of new market opportunities to grow their business.”
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