QuadWinkowski, one of Central Europe’s largest commercial printers and a subsidiary of U.S.-based printer Quad/Graphics, announced that it has rebranded itself to Quad/Graphics. Concurrently, Winkowski Logistics will change its name to Quad Logistics Europe.
The rebranding creates uniformity across Quad/Graphics’ global print-production platform, which consists of more than 50 plants in nine counties on three continents. It also reflects the company’s world-class production and distribution capabilities, and service expertise in Europe.
“Transitioning QuadWinkowski to Quad/Graphics is an important step in strengthening our brand worldwide,” said Joel Quadracci, Chairman, President & CEO of Quad/Graphics. “We are a global company with a consistent approach to manufacturing, distribution and customer service across all our locations. QuadWinkowski has long shared our approach to timely, high-quality manufacturing and customer service as well as our appetite for innovation, and now it shares our company’s name.”
In recent years, Quad/Graphics has made significant investments in its people and platform in Poland to strengthen and expand its offering, and position itself as a leading European printer and employer. The company operates numerous sheetfed and web offset presses in a variety of cutoff lengths, complemented by a wide range of finishing equipment, giving customers maximum flexibility. Quad/Graphics is rapidly developing its media solutions offering in Europe, which will give customers the ability to drive enhanced digital experiences from print.
“Our customers regard us as a trustworthy partner and rely on our expertise and innovation to continually enhance our operations and our print offering,” said Tim Ohnmacht, Managing Director for Quad/Graphics Europe. “With the strength of our platform and the talent of our employees, we are confident in our ability to continue meeting their expectations.”
With the rebranding, the company’s legal name for corporate and legal matters will be Quad/Graphics Europe Sp z o.o.
Quad/Graphics established its print-manufacturing presence in Europe in 1998 when it purchased a minority interest in Winkowski Sp z o.o. In December 2007, Quad/Graphics acquired a majority interest in Winkowski Sp z o.o., later changing the company’s name to QuadWinkowski. In January 2009, Quad/Graphics became the company’s sole owner. Quad/Graphics Europe is now one of the largest printers in Central Europe. Headquartered in Wyszków, Poland, the company provides digital imaging, web offset and sheetfed printing, finishing and distribution services for a wide variety of magazine publishers, catalogers, direct mail marketers and retailers. It also prints packaging, including consumer-goods packaging, point-of purchase displays and in-store signage, through its IMC division located in Radzymin, Poland.