OKI Data Americas announces plans to broaden the distribution of its innovative proColor Series of commercial grade digital color printers within South America. Initially debuted in Santiago, Chile at the recent Business Digital Tradeshow and Conference by Datanet – OKI’s distribution partner in the region, the OKI proColor Series has generated immediate sales and a number of new opportunities. Building on this success, OKI Data will continue to expand distribution of the proColor Series throughout South America over the next 90 days – specifically within Colombia and Argentina.
Select OKI proColor devices were demonstrated by Datanet within their tradeshow booth where attendees expressed a great interest in the pro900DP Digital Envelope Press and pro510DW Digital Web Press. OKI Data was the only booth at Business Digital to feature this unique type of digital printing technology, providing an exceptional opportunity for Datanet to showcase OKI Data’s innovative printing capabilities before an international audience.
Tod Ratcliffe, Director of Graphic Arts and Production at OKI Data Americas, also delivered a keynote presentation at the conference entitled, “Changes in Label Printing in the Digital Era,” which focused on the benefits of a digital printing environment and how customers can adapt to these changes at a reasonable price without sacrificing quality.
“We are thrilled to see such a large number of opportunities generated by OKI Data’s participation in the recent Business Digital Tradeshow and Conference, and to introduce the revolutionary proColor Series of commercial grade digital color printers to a new audience,” said Ratcliffe. “Working with Datanet, a dedicated partner and distributor, enables us to increase awareness of the OKI proColor brand to the South American market and reinforce our commitment to the graphic arts and production segment.”
Business Digital 2012 attracted professionals within the graphic arts and production market specializing in printing, design, packaging, labels, newspapers, large format and direct marketing. The event featured professional workshops, conferences and seminars by renowned speakers, allowing attendees to network with experts within the graphic communication industry.
The OKI proColor Series is an original and comprehensive line of high definition color printers that offers state-of-the-art digital printing solutions to the marketplace. These printers deliver professional, production-quality color output and color accuracy powered by embedded EFI Fiery and PANTONE support on select models. Different products and configurations offer specialized media flexibility including envelopes, continuous feed and variable data. All are revolutionizing digital printing at their respective price-points.
All OKI Data products are built on parent company OKI Data Corporation’s history of leadership and innovation. Most of OKI Data’s color printing solutions feature Single Pass Color™ as well as proprietary digital LED and HD Color technologies. These technologies allow OKI Data Americas to manufacture products that require fewer moving parts for increased reliability and outstanding color output quality.