ORWO, one of Germany’s largest photo labs, recently purchased the HP Indigo WS6000p Digital Press – its fifth HP Indigo system – to keep up with the growing demand for photo books, calendars and greeting cards.
“HP Indigo Digital Presses allow us to produce and deliver digital photo products, such as photo calendars and photo books, in high volumes, swiftly and without compromising on quality,” said Peter Ulbricht, managing director, ORWO Net GmbH. “Now with the WS6000p, we’re able to produce high-gloss photo calendars with comparable quality to calendars printed on photographic silver halide machines.”
In May, Digipix, a leading internet-based photo service in Brazil, launched the first digital solution for producing commercial cut photo prints using the HP Indigo Digital Press technology. Digipix’s Ecopix offering produces high-quality prints with a fast response time.
“Our goal is to migrate production of our entire cut print business to digital, and provide our customers this high-quality product with the added benefit of an environmentally friendly production process,” said Marco Perlman, founder and chief executive officer, Digipix.
Expanded portfolio offers quality, productivity and versatility
At photokina, HP will display its broad range of digital printing systems for the photo market.
- HP Indigo 7600 Digital Press, which features new unique effects for creating high-value photo specialty applications.
- HP Designjet L26500 Printer, a 1.55m (61in) large-format printer using HP Latex Inks for the production of indoor and outdoor graphics.
- HP Designjet Z6200 Photo Printer, designed specifically for Pro Labs and Photolabs to deliver photo-quality prints at the highest print speed in its class(1) with breakthrough color consistency and accuracy across a wide range of media.
- HP Designjet Z3200 Photo Printer, an easy-to-use wide format inkjet printer with a 12-ink printing system for professional photographers with built-in spectrophotometer.
HP also will feature applications demonstrating the latest techniques available using HP inks, substrates and technologies, including sample output from the HP Indigo 10000 Digital Press. The B2 size format press (740 x 530 millimeters [mm] / 29.5 x 20.9 inches) enables new oversize photo applications such as photo books, book covers, calendars, and posters, and efficient production of standard-size photo products. As an example, visitors will see the world’s largest lay-flat photo book, which measures nearly one meter (39.37 inches) wide when opened. The hardcover, leather-bound book, which was designed by MediaClip, printed on the HP Indigo 10000 and finished by Loxley Colour.
“With the HP Indigo 10000 Digital Press we can offer our customers on-demand photo applications that we could not have produced before,” said Gary Peeling, managing director of Precision Printing and HP Indigo 10000 beta user. “We will use the higher imposition efficiency of the press to boost our productivity for printing 5x7” postcards and desk calendars. Additionally, and perhaps most significant, is that the new larger sheet size enables gift packaging for a whole range products that provides an engaging up-sell for our clients."
Helping retailers achieve growth and meet customer needs
The HP Photo Center 7 software upgrade helps retailers drive growth by unlocking the billions of photos stored on social networks and mobile devices, making them available for in-store photo and photo creative merchandise purchase. HP kiosks running Photo Center 7 will offer direct access to photos stored on Facebook, as well as plug-in connectivity that allows shoppers to immediately download photos from their iPhone or Android smartphone.