IDEAlliance Announces Support of Ad-ID as the Industry Standard for Commercial Ad Coding

In support of its members need for a singular, consistent, and seamless asset identification process, IDEAlliance announced its endorsement of Ad-ID as the standard for digital advertising coding.

As a leading developer of widely adopted specifications and best practices in media production, IDEAlliance has incorporated Ad-ID within existing specifications designed to accelerate supply chain productivity and syndicated measurement advances.

David Steinhardt, President and CEO of IDEAlliance, remarked, “We applaud the 4A's and ANA in their work to establish industry standards for the digital advertising community.” He continued, “Through the IDEAlliance nextPub initiative, IDEAlliance is developing next-generation publishing tools by embracing emerging technologies and developing best practices to make multi-channel publishing simple and efficient. Ad-ID can already be found within two important new IDEAlliance specifications and we look forward to incorporating it into future specifications and best practices."

Developed jointly by the American Association of Advertising Agencies (4A's) and the Association of National Advertisers (ANA), Ad-ID is a web-based system that generates a unique identifying code for each advertising asset across all media. Ad-ID currently serves the advertising asset coding needs of more than 800 companies in the U.S., greatly improving the workflow between agency, advertiser, distributor and medium. Details at