Bell and Howell, a leading provider of solutions and services for paper-based and digital messaging, today announced a new generation of eMessaging services that will enable companies to easily and securely expand their abilities to deliver personalized bills, statements and marketing messages via a branded mobile mail app without the high costs and complexity of developing internally.
“Our company is committed to helping our customers leverage the investment in their traditional print and mail operations into multi-channel communication systems that reach all platforms by which their customers receive transactional and marketing information,” said Les Stern, Chief Executive Officer of Bell and Howell. “In today’s market space, our customers are embracing market and technology changes in communication so as to widen and deepen their opportunities in the market. We want to continue to assist them in acquiring the best solutions at the lowest costs, and to help them stay relevant to their end users.”
“As such, Bell and Howell’s new BH Mobile Mail platform transforms an end user’s mobile device into a digital mailbox,” added Stern. “Users can receive summary information and marketing promotions, access full statement details, and make electronic payments. In addition, mailers can log in to a secure portal to view user statements, perform account management tasks, and retrieve mobile activity reporting.”
BH Mobile Mail is available for a low monthly fee and works with iPhone, Android and Blackberry platforms. Bell and Howell will introduce BH Mobile Mail at GRAPH EXPO, booth 2610, Oct. 7 through Oct. 10 in Chicago.
“Many of our customers already have an electronic presentment service. However, new enrollments have slowed dramatically, and they are not able to meet the needs of their users who want to take advantage of the power and convenience of mobile technology,” said Mike Maselli, Bell and Howell’s Vice President of Marketing and Product Management. “We are the first vendor to bring to market a new platform that allows companies to quickly and cost-effectively offer a branded mobile mail app that optimizes and simplifies the mail experience, and eliminates the high costs and complexities of developing internally for all major mobile platforms.”
Industry Analyst Matt Swain, Associate Director at InfoTrends, said, “Mobile has become a central component of consumers' lives, and quickly is becoming a preferred communication medium. As a result, businesses must embrace a mobile strategy to adequately support their needs. Bell and Howell's new mobile application platform will be a great way for businesses to quickly fill the mobile strategy void in their communications mix.”