Visual Magnetics

Visual Magnetics Added to Material ConneXion’s Library of Innovation

Visual Magnetics has announced that its MagnaMedia has been selected by Material ConneXion to include in its library in New York City. Material ConneXion is made up of an international team of multidisciplinary experts that bridge the gap between science and design to create practical manufacturing solutions.

Material ConneXion’s subscription-based materials library is the world’s largest library of advanced, innovative, sustainable materials and processes in the world, with ever-growing physical libraries around the globe and an online database that provides immediate access to over 7,000 materials. Material ConneXion uses its materials intelligence to help companies innovate. Materials are chosen through a strict review process where between 30 and 40 new materials are independently juried into the library every month.

“Our goal is to identify today’s best material solutions and provide insight into tomorrow’s opportunities, acting as a catalyst for new material and product ideas,” said Andrew H. Dent, VP Library at Material ConneXion. “Visual Magnetics is a perfect example of the kind of material that we value. It solves a number of the common issues associated with the wallcovering and display markets, enabling the creation of more versatile and dynamic graphics while reducing the amount of material that is wasted.”

Visual Magnetics’ Dynamic Spaces™ concept utilizes the company’s unique magnetic-receptive graphics materials to unlock the potential of ordinary wall space. A Dynamic Space is a wall-to-wall interactive environment with the versatility to adjust and evolve as needed; walls can be transformed based on practical requirements or aesthetic preferences. A wide range of Visual Magnetics MagnaMedia can be combined for a custom mix of high functionality and visual excitement. MagnaMedia wide-format printable substrates fall into three major categories: writable surfaces, photo-quality films and digital fabrics.

“Designers look to the Material ConneXion library for inspiration and to explore the most innovative, sustainable and exciting products that exist for a wide variety of applications,” said Joe Deetz, CEO of Visual Magnetics. “We are excited to be represented there, with 18 samples of Visual Magnetics MagnaMedia currently on display. Our products allow the creation of truly customizable, versatile wallcoverings and graphics, while simultaneously reducing the negative environmental impact commonly associated with these applications.”

Visual Magnetics creates 100% recyclable products, sources PVC-free base materials, and manufactures select media from 20-50% post-consumer plastics. The company has implemented a complete end-of-life process which encourages customers to return all retired MagnaMedia to Visual Magnetics to be recycled for use in steel and electricity production. Furthermore, Visual Magnetics significantly reduces the amount of material that end-users need to use and greatly increases the ability to reuse products instead of discarding them by enabling graphics to be easily layered and repositioned.

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