PTI Marketing Technologies, a leading provider of software as a service (SaaS) web-to-print and marketing personalization solutions, announced the addition of three new key staff members to lead the company's expansion initiatives.
Forrest Leighton, the new Vice President of Strategic Alliances, responsible for managing PTI's partnerships in the marketing service provider industry as well as enterprise corporations. Forrest will drive initiatives with PTI's new strategic investor, Ricoh Corporation, who will now endeavor beyond the print landscape. Leighton comes from Canon with a proven track record of success helping enter new markets and increase revenue. Leighton's strong strategic planning skills will help align this new partnership and those in the future with a positive return on investment.
To round out the global partnership with Ricoh, PTI also proudly announces Philip Swierk to lead in the facilitation of sales and support internationally. Swierk has profound experience in digital printing, cross-media and relational marketing. In addition to his experience, Swierk's versatility in multicultural environment will be critical for success.
Linnea Westlake has been brought on as the new Vice President of Services for PTI Marketing Technologies. Westlake will spearhead PTI's service capabilities in line with evolving client needs and expectations. Her organization provides marketing execution solutions that maximize client investment in MarcomCentral, PTI's marketing asset management system. The services teams embrace client initiatives and offer relationship and project management, training, technical support and production services.
"Forrest, Linnea, and Philip are all extremely talented people who will play a large role in PTI's continued growth," says Coleman Kane, CEO of PTI. "We are happy to have their expertise and we'll continue to add key members to our staff throughout this year and next who can help accomplish our strategic objectives."