Pageflex, the international supplier of printing and marketing automation solutions and MindFire, Inc, the leading provider of cross-media marketing automation solutions, announced an integration between MindFire Studio and Pageflex Storefront. This integration is the result of a collaborative business and technical relationship between the two companies, and gives print and marketing service providers a way to offer cross-media campaigns created in MindFire directly from Pageflex Storefront. Pageflex and MindFire will be demonstrating this integration in booths #867 and #1064 at Graph Expo, happening October 7-10, 2012 in McCormick Place South, Chicago, Illinois.
Elly Perets, Pageflex Vice President of Sales and Marketing commented on the integration by saying, "For over a decade, both MindFire and Pageflex have been transforming the way print and marketing service providers do business. With the release of this integration, the revolution continues. We're bringing together the best of both companies and giving users the tools to create compelling cross media campaigns and offer them in the most robust storefront technologies on the market."
With this new integration, campaigns are created using MindFire Studio, a drag-and-drop visual design environment that lets users create marketing automation workflows taking advantage of different interactive media like email, microsites (pURLs), SMS and Twitter. Once the campaign flow is defined, users access a connector that was created by MindFire using the plug-in capabilities available in Pageflex technology. Through the connector, the campaign appears in Pageflex Storefront where users can then customize and order the campaign. Tracking and reporting is available for the campaign from directly within MindFire Studio.
David Rosendahl, MindFire’s co-founder, said "Forrester Research is predicting that spend on interactive marketing like email, mobile and social media marketing will grow from $4.7 billion in 2011 to nearly $15.7 billion in 2016.” He went on to add that “Marketing automation is also rapidly growing: International Data Corporation predicts that demand will grow from $3.2 billion in 2010 to $4.8 billion in 2015. By linking the technologies that support both trends, the Pageflex/MindFire connector provides the tools service providers need to successfully capitalize on both growing segments."
The MindFire-Pageflex integration will be released in the fourth quarter of 2012.