FESPA

Record-Breaking Attendance at FESPA Mexico 2012

FESPA Mexico 2012 has been the most successful to date, reflecting the continued positive evolution of the Mexican show. The fifth FESPA Mexico event attracted 9,198 visitors, up 11% from 2011 - a 38% increase since FESPA acquired the exhibition in 2008. The ratio of decision-makers also rose this year making up 48% of the total visitor turnout, an increase of 7% from last year.

The 10,500m2 show took place from 20-22 September 2012 at the Centro Banamex, Mexico City, with 125 exhibiting companies, many of whom had increased their booth size and with more international presence due to the growing importance of the Mexican market.

This year's theme 'keep your business moving' reflected the importance for Mexican printers to embrace opportunities and the need for print solution providers (PSP's) to continuously evolve their print offerings. Visitors took this on board with many machines at the show displaying 'sold' signs and exhibitors reporting a high quality generation of leads during the event. Five-time exhibitor Sebastian Saidman, General Manager, DT Teccommented: "We have had a great show; we have secured more sales leads and closed more business at the show than ever. The quality of the audience was great - the exhibition attracts professionals who have come prepared to buy equipment and do business."

FESPA Mexico Exhibition Manager, Michael Ryan comments:"FESPA Mexico's record-breaking attendance saw eager visitors lining up to attend the exhibition features. The conference was constantly overflowing into the aisles with attendees keen to ask questions. The huge success of the show demonstrates the increasing enthusiasm of printers in this region keen to grow and develop new ideas to improve their business."

The Wrap Cup Masters Series returned following its success at FESPA Mexico 2011. Sponsored by 3M and with support from leading manufacturers Corel, Leister and Epson, the series attracted significant crowds, with 28 participants competing for the Mexican 2012 title. This year's winner, confirming his place in the Grand Final, is reigning2011 champion, José Antonio Ramírez from Imagen Digital Movimiento.José will have the chance to battle it out with 28 other regional winners to be crowned the ultimate FESPA Wrap Cup Master at FESPA London (June 25-29, 2013).

Victoria Sánchez Armas, Business Manager Commercial Graphics, 3M: "I am really pleased with FESPA Mexico 2012, especially supporting the Wrap Cup Masters Series Mexico this year. There have been more participants in the competition, as well as more attendees to the show with improved quality. We came to the exhibition to increase our brand awareness, gain new customers and share our product portfolio - I can confidently say we accomplished this!"

Other highlights at this year's show included the garment workshop, which gave visitors a great opportunity to learn from'Dr Print', Charlie Taublieb. The workshops received a focused groupkeen to obtain tips and advice on garment decoration including hands on experience and technical guidance. The FREEconference programme which ran the duration of the show drewcrowds of over 550 visitors, covering a mixture of topics such as planet friendly printing, digital textile printing, design, and print applications and new markets. A particular attraction was the daily session from software company Corel, as well as Michelle Olmas who gave an interesting session on digital social media and marketing.

FESPA Managing Director of exhibitions and events, Neil Felton concludes:"FESPA Mexico is a lively and enthusiastic event attracting quality visitors from the region. We hope that printers have left the show inspired and armed with new ideas to diversify and grow their business." He continues: "FESPA consistently delivers positivemarket-leading exhibitions, demonstrating our ability to organise premier eventsaround the world and reach focused print professionals. We look forward to bringing more regional events to the global community over the coming year, such as FESPA Brasil (March 13-16) and FESPA Eurasia (October 3-5)."

FESPA Mexico 2013 will take place on August 15-17 at Centro Banamex, Mexico City.

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