FESPA Expands Educational Program with Promotional Products Business Academy

FESPA, in partnership with European promotional products show organiser CTCO, is expanding the opportunities for print service providers to grow their business at FESPA 2013 by offering deep insight and practical tools for PSPs to enter the promotional products sector.

Print Service Providers looking to diversify their business offering can:

  • Find out key market-entry facts in the Promotional Product Business Academy
  • Understand the broad range of promotional products to which printing can add value
  • Find new product groups to which printing can add value
  • Learn which types of promotional product are selling well
  • Connect with wholesale suppliers of promotional products
  • Receive a free subscription to Europe's largest database of promotional products and suppliers of these items
  • What financial returns they should expect from entering the sector

The Promotional Product Business Academy will appeal to print service providers already familiar with adding value through personalisation such as screen printers, pad printers and embroiderers as well as to digital print service providers looking to diversify their offering.

For print service providers already familiar with adding value through personalisation the Promotional Product Business Academy will introduce them to new products to add value to, while for those new to the sector they will learn how they can add value by becoming promotional product suppliers.

Why does 656 Editions think FESPA is the best partner for launching this new feature?

Guillaume ABOU, CTCO Director: "FESPA is in 2013 the largest event for the print industry and is a reference on the international market. We are glad to collaborate with them on this feature as we think that, through FESPA, we can introduce to the print market to strong business opportunities with our promotional products knowledge and expertise. FESPA's main goal is to give to its industry information, solutions and ideas to find new business opportunities and this is exactly what we are contributing to with the Promotional Product Business Academy, as we already do in France with CTCO trade show.

Why has FESPA partnered with CTCO on this feature Neil Felton, Managing Director, FESPA comments: "We are delighted to be working with 656 Editions and their CTCO brand on the innovative feature that is the Promotional Products Business Academy. The focus of FESPA 2013 is on making our community aware of, and giving them the tools to enter, new business opportunities aligned to their existing core businesses. This feature, with the combined expertise of both the CTCO and FESPA teams will do just that - offering print service providers insight and support as they explore the potentially lucrative promotional product opportunity."