Objectif Lune

Objectif Lune Invests in the Nordic Countries

Objectif Lune, leader in providing open software solutions for variable data printing, mail preparation, document composition and workflow automation announced it has opened an office in Sweden.

The company has been active in the Nordic territories for several years, its business development activities being managed by its UK subsidiary. Three years ago, the company assigned a dedicated Nordic Business Manager and invested significantly in sustaining relationships with its existing reseller channel and developing new markets. With a steady increase in business activities in the Nordic countries, the company has selected Sweden as the location of choice.

"Our business development activities in the Nordics have been very successful for Objectif Lune" says Colin Casey, EMEA Business Development Manager for Objectif Lune. "Our channel network already has an established presence in this region and with the growth of our customer base and steadily increasing opportunities, formalising our presence with a dedicated office became an imperative for us."

The company’s operations will be managed by Peter Chalkley, Objectif Lune’s Nordic Business Manager who is actively seeking for a local account manager. In time, the company has plans to expand its Nordics team with additional resources. The opening of an office in Sweden will allow the company to increase its local sales, marketing, training and support activities thus providing an enhanced experience for both its customers and partners.

The company’s full range of solutions will be commercialized, including those from PrintSoft, whom Objectif Lune acquired in July 2011. "We know we have the solutions to serve the Nordics market and enable businesses to take the leap to variable data printing, workflow automation, and document-related business processes improvement. The strong partnerships we have developed and the activities surrounding this new office implementation confirms that this is the appropriate time for us to officially position the company in this region and we are confident this strategic move will prove successful" says Mr. Casey.

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