Epson America

Epson Eliminates SKU Chaos with Color on Demand Labeling

Mass customization and an increasing mix of retail channels has had a significant impact on operational efficiency for many manufacturers, particularly when it comes to labeling.  The ColorWorks C3400 Label Printer with Just in Time Color Labeling from Epson America, Inc. helps manufacturers with 5,000 SKU’s or more take control of the chaos and reduce total label costs up to 50 percent  through streamlined processing and reduced labor and waste. The technology will be featured at Epson’s booth (#3957) at PACK EXPO International 2012 (October 28-31; McCormick Place, Chicago, IL).

The ColorWorks C3400 system is ideally suited for high-mix, low-volume applications that require a large number of label varieties.  By transitioning to an on demand color labeling solution, manufacturers can save costs by eliminating inventory of traditional black and white or pre-printed color labels and waste. On demand color labels also improve productivity by minimizing labeling and shipping errors and changeovers.

In addition to crisp, clear and easy-to-read barcodes and text, the ColorWorks C3400 leverages the clarity and communicative power of color. By incorporating colorful symbols, logos and high-resolution images, manufacturers can enhance brand image and shelf appeal of packaged products.

“Epson’s ColorWorks C3400 printer simplifies your labeling process while giving you the flexibility that pre-prints and traditional labels can’t match,” says Andy Scherz, Senior Product Manager at Epson. “Our customers see a return on their investment quickly by switching to Epson’s color on demand solutions, especially those companies with high-mix labeling requirements.”

Compact and sturdy for industrial use, the ColorWorks C3400 prints vibrant labels with fast drying, durable color inks using MicroPiezo inkjet technology. It has a versatile roll or rear feed option and prints labels up to 4.4 inches wide at speeds up to 3.7 inches per second, without the mess and waste associated with thermal transfer ribbons. 

PACK EXPO attendees can learn how to take control of the chaos by attending one of several live, 10-minute presentations at Epson’s booth (#3957) during the show. No registration is required to attend. Presentations will take place at the following times:

• Sunday, October 28: 1:00pm & 3:45pm

• Monday, October 29: 11:00am & 2:30pm

• Tuesday, October 30: 11:00am & 2:30pm

• Wednesday, October 31: 10:30am

For more information about the ColorWorks C3400 Label Printer or the PACK EXPO presentation schedule, visit, or email