Mobile Marketing: Exploring the Opportunity and Technologies

October 24, 2012, Noon to 1:00 p.m. (New York time)

Video didn't kill the radio star. And mobile technology isn't going to kill off the billboard or print. But can they and should they work together? This session will explore the role that mobile can play as part of a more holistic integrated communications world. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways. Traditional print materials like books can blend in augmented reality for educational purposes and QR codes can provide links to YouTube videos for product information. This webinar will explore both the opportunity and the underlying technologies.

Each participant will receive the following Analysis Report from InfoTrends (a $199 value).

Print Plus: Making Print Interactive

A major driver of cross-media usage is the notion of "print plus," which simply means that combining print with another channel is more effective than using print alone. Over the past few years, many new technologies have emerged to make print more interactive. Specifically, mobile has become a major play as part of a more holistic integrated communications world. Traditional print materials like books can blend in augmented reality for educational purposes and QR codes can provide links to YouTube videos for product information. This white paper will outline some of the most popular offerings and the underlying technologies in today's cross-media world.

Executive Host: Susan Weiss, Mgr., WW Customer Business Development, Xerox Corporation

Moderator: Barb Pellow, Group Director InfoTrends Business Development Services, InfoTrends

Xerox Customer Guest Speakers:

Scott Fulner, President, Dynamark Graphics Group

Paul Strack, President, CustomXM

Register for this free session and others in the 2012 Webinar Series.