PrintMediaPartners (Manchester, UK) were pleased to announce during Graph Expo 2012 in Chicago the commencement of the ‘Global PrintMedia Channel Research Program’ slated for completion in 2017.
“How can our manufacturers continue to make and provide print products and services which are relevant to the burgeoning communications market, how can distributors/dealers stay relevant to the demands of an ever changing channel and how can the market inform their manufacturers and dealers on the type of products/services and support they need to survive and prosper in the increasingly dynamic world of print communications. These are three of several research problems being examined during this unique six year original research program.
“This will be the largest and most comprehensive examination and exploration of the global printmedia channel ever embarked upon,” says Danny Moloney, Head of Research at PrintMediaPartners, “bringing direct and tangible benefit to every member of the channel and their channel partners.”
“Our research will provide real core value to every manufacturer, distributor/dealer and print market (print producers, buyers, influencers, specifiers and consumers) as well as help to direct the work of print associations and inform the plans being made by print exhibitions; within our industry,” he adds.
The research is being carried out in conjunction, and with the support of major printing industry manufacturers, distributors/dealers, the print market, print trade exhibitions, print trade associations and print media organisations; across the whole printworld.