Mike Baker has been appointed as Executive Director - Publishing Papers for Appleton Coated LLC. He will be responsible for maintaining publisher relationships, setting business strategy and managing the profitability of this segment. He will retain his current responsibilities, which include managing the pricing and customer service functions for the company. Baker has been with Appleton Coated for 26 years.
Greg Savage, currently responsible for Appleton Coated’s commercial and specialty sales, now will assume responsibility for publishing sales, consolidating all sales functions under him in his role as Vice President of Sales. He has led Appleton Coated’s commercial sales organization for seven years and has been with the company since 1996. Prior to coming to Appleton Coated, Savage was employed by Westvaco Corporation and has been involved in the paper industry for more than 20 years.
“The book publishing business is very important to Appleton Coated and we are fortunate to have two very experienced people to lead this segment forward. We are committed to be a leader in coated publishing papers, delivering best-in-class products for both traditional and digital printing,” commented Appleton Coated President and CEO Sandra Van Ert.