“We are very happy with the outcome of the World Publishing Expo 2012. Our expectations were even surpassed,” said Norbert Ohl, managing director of ppi Media, summing up the results of the leading trade fair for newspaper technology from the Hamburg software producer’s point of view, which is based on three contracts, an extremely popular booth that was highly frequented throughout the entire trade fair, and productive discussions with potential and existing customers, both domestic and foreign.
At the World Publishing Expo 2012, ppi Media presented itself as a multi-channel service provider of cross-media solutions. “In the past, ppi Media was seen purely as a print expert. This point of view has changed, certainly since this year’s trade fair. The market now sees us as a provider for web, mobile and tablet services,” said Norbert Ohl. The new solutions, such as the editorial system Content-X, Ditto Publisher for publishing on tablets and mobile devices, and AdX for ad solutions, now pave the way for customers to offer cross-media publishing. The positive feedback it has received confirms that ppi Media is right on track since merging with the Evers-Frank Group and the Bertsch Innovation Group.
Payment models: ppi Media provides reasonable offer with C2C
The software producer was also very pleased with the interest generated by its payment solution, C2C. “It’s general knowledge that new business models are required for publishing houses. Together with its partner, Atos, ppi Media is offering its customers C2C, an extremely reasonable offer for accessing new payment models,” said Martin Ruhle, Managing Director of ppi Media.
But visitors were not only interested in digital products. The classic solutions for planning, pagination and prepress were also presented numerous times as well as new features such as handling half-cover/flying pages. A distinct highlight was the web-2-print solution, OM portal. During the World Publishing Expo, this program was sold several times, among others to the Lippische Landes-Zeitung and Schwäbisch Media.