IWCO Direct, a leading national provider of direct marketing solutions, has launched a completely revamped website along with its industry-leading SpeakingDIRECT blog. The site helps convey the company’s unwavering commitment to enhance their customers’ marketing performance across all channels through the use of proven and powerful direct mail programs. The site’s innovative responsive design reflects the new reality of when, where and how people work today. It provides customers with easier access to current information about IWCO Direct’s postal strategy, creative services, direct mail services and Mail-Gard critical communications recovery services, whether working from their desktop or from one or more mobile devices.
“The big idea behind our new approach is this: direct mail powers cross-channel marketing programs, drives audiences to action and improves performance across the board – from broadcast and traditional print advertising to social media, email campaigns and other digital channels,” said Jim Andersen, IWCO Direct chief executive officer. “Just as we focus on providing the high-speed technology solutions that allow our customers to leverage direct mail as a powerful component of their marketing mix, we want our voice in the industry to be equally fresh, focused and technologically relevant.”
The IWCO Direct home page offers visitors a glimpse of what it would be like to work with the company through a series of visually bold billboards that portray the energetic confidence earned from years of industry leadership – intertwined with a sense of fun. Also featured are current posts from the SpeakingDIRECT blog along with a real-time Twitter feed with the latest tweets from SpeakingDIRECT or Vice President–Marketing Debora Haskel or Chief Marketing Officer Pat Deck. As visitors explore the site, the most relevant blog posts for that section are provided on the page. The site also features case studies and a personal look at the leadership team.