Morgan Impresores Improves Color on Press with the Help of a Complete Portfolio of GMG Color Management Solutions

Morgan Impresores has recently installed a wide range of GMG solutions, including GMG ColorProof, GMG ColorServer, GMG SmartProfiler and GMG InkOptimizer, to print much more color-consistent and accurate materials on press, and offer customers more stable proofs.

Morgan Impresores, with its 500 employees, is one of the largest printers in Chile, producing a number of major retail catalogs and magazines, newspaper inserts, and hardcover books. Morgan attributes its success to working with the most advanced printing technology along with a staff of technical and professional experts that makes the most of these technologies. Morgan’s service always responds to the needs of its clients, offering them innovation, creativity and superior quality. With its prepress services, the experience of its press operators, and its rotating and finishing units, it is no surprise that Morgan does some of the best advertising, direct marketing, publishing and industrial production in Chile.

Before they invested in their GMG solution, Morgan had a full PDF workflow in a mixed RGB/CMYK image environment. Third party designers produced some content, while Morgan produced the rest in-house. When content was complete, Morgan processed the color separations and proofs manually within Adobe® PhotoShop®, using its workflow system along with third-party solutions for preflight, and PDF generation. Because they operate a number of sheetfed and web presses, they tried to standardize the process to minimize the number of variables.

Recently, the company decided it needed to upgrade to a real, centralized color management system. “Our primary goal was to reduce the setup and approval process on press. It takes valuable makeready time to resolve complex issues, such as optimizing the appearance of the job, along with technical issues like printing to a color standard, so that repetitive jobs can be completed promptly,” says Roberto Alegría, Operations Manager, Morgan Impresores. “By improving the print process with reliable color management software, we knew that we could incur savings.” For proofing, Morgan had been using a laser printer with a third party RIP that was generating inaccurate color — and stability of the printing was an issue, too. They had so many presses, there was no way to assure that color would be consistent between any of them. They had no way to ‘condition’ files for each press.

Morgan was looking for a centralized color management system that offered specialization, reliability and performance. They wanted to utilize their unused resources, such as CIP3/CIP4 for their pre-inking system and send color information to the many operators who were operating those consoles. They could not use their pre-inking system accurately because information about the plates was not compatible among pages. Unfortunately, the color was separated with different settings. ”If you do not transform color on pages properly by normalizing them with a color management system, even facing pages on the plate will not match,” notes Alegria. “While the press crew had access to inking tools, they insisted that density readings did not always lead to good printing — so, in many cases they used instruments just a little, or not at all.”