OKI Data Americas has announced a reseller agreement with Lantronix, a leading global provider of smart M2M connectivity solutions. Through this agreement, OKI Data will become the first printer manufacturer to resell Lantronix’s award-winning xPrintServer iOS print server appliance. OKI Data initially plans to resell the recently launched xPrintServer Office Edition, which supports unlimited iOS devices, offers customizable settings and security options, and provides printing support for both USB and network-connected printers, wired or wireless.
The xPrintServer Office Edition from Lantronix enables large workgroups to print directly from iOS mobile devices through the native print menu, eliminating the need to download mobile print applications. The xPrintServer effectively converts existing printers into iOS-compatible devices and addresses the growing demand for cost-effective iOS mobile printing, specifically within the enterprise and education markets.
The agreement between OKI Data and Lantronix serves as the next phase of the strategic alliance between the two companies following the co-marketing partnership which was formed in June 2012. OKI Data will market and sell the xPrintServer devices with an array of compatible OKI LED/Laser printers for customers, resellers and distributors that are seeking enhanced mobile printing solutions. Conversely, Lantronix will refer OKI Data’s products to members of its network that are in need of customized printing solutions.
“This agreement bolsters OKI Data’s position as a valued printing solutions provider to our enterprise customers,” said Keith Fenton, Product Planning Manager for MFP Software and Solutions at OKI Data Americas. “By offering the xPrintServer with our single- and multi-function printers, OKI Data is able to provide mobile printing solutions to help optimize performance within specific workgroup environments quickly, easily, and cost-effectively.”
Moreover, the partnership comes at a time when the use of iOS products has become increasingly commonplace within today’s workplace. The xPrintServer functions as a vital tool for offices and schools that are looking to manage and control the document output of numerous mobile devices.
“Our reseller partnership with OKI Data Americas boosts our brand awareness and expands our reach and distribution channels,” said Mark D. Tullio, vice president of worldwide marketing for Lantronix. “By having OKI Data as a partner, we can better understand how large workgroups are using the device. In turn, this feedback provides us with useful information so that we can improve the features and functionality of the products as well as the user experience within the enterprise environment.”