Kopytek Names TrafficPRM Agency of Record

Kopytek, a full-service print communications company, announced that it has hired TrafficPRM as its marketing agency of record.

Based in St. Louis, Kopytek has established itself as one of the region’s leading providers of print communication solutions. Over the last few years, Kopytek has expanded its service offerings and print technology to produce practically any kind of print asset, all in a state-of-the-art facility that manages printing, mailing and fulfillment. A highly developed workflow and a strategic mix of equipment enables Kopytek to deliver everything from small-run custom print jobs to high-volume, variable digital printing.

“Kopytek is not about selling a program or a particular type of printing,” said John Peterson, president of Kopytek. “We are problem-solvers equipped for a faster, Web-centric marketplace, and we have refined our workflow for maximum client responsiveness, efficiency and cost savings.”

Added Peterson, “We chose TrafficPRM because they understand marketing in a changing media landscape, and they are well-versed in working with emerging companies.”

Kopytek selected Traffic to craft a message and marketing presence that communicate the company’s brand and capabilities, and to raise Kopytek’s overall visibility through an integrated marketing mix that includes public relations, social media and search engine optimization.

“Kopytek’s growth and success are unique in a commercial printing industry that has undergone rapid and disruptive change,” said Brian Posnanski, founder and principal of TrafficPRM. “Kopytek is a real leader and innovator, and that always makes our job more exciting.”