GMC Software Technology, a leading provider of customer communications (CCM) and output management solutions, announced that within the last quarter, it has added four new customers to its’ growing Latin America customer base. Taken from the business process outsourcing (BPO), direct mail, manufacturing,and retail markets, these customers include Palacio de Hierro in Mexico, Casa de la Moneda in Argentina, Novaventa in Colombia and Panamerican Printing in Panama. In addition, within the last several months, GMC also secured additional customers including Bank Inbursa, Sears, American Express Payback Loyalty Program in Mexico as well as others from Colombia, Chile, Guatemala and Uruguay. Saleswere conducted directly through GMC’s Latin American headquarters as well as through hardware partners, including HP Indigo, Xerox, Océ and Kodak.
“Demand and adoption for GMC’s solutions in Latin America has been very strong as enterprises continue to focus on customer loyalty and retention programs,” said Pascal Charnay Levet, Vice President of Sales, Latin America at GMC Software Technology. “In addition, with the proliferation of mobile devices, businesses are looking to benefit from the multichannel delivery features that our flagship product, GMC Inspire, provides.”
According to a report issued by The World Bank in 2012 ,Latin America leads the world in mobile growth with 84% of households subscribing to a mobile phone service and mobile phone access that reaches 98% of the regions. In addition, the report suggests that as handsets and mobile technologies develop, mobile phones have become much more than just communication tools; they’re offering a range of opportunities from banking to basic education to widening access to health information. “Taking advantage of these channels is where GMC can add value for our customers,” Levet added.
Just recently, in Mexico, the Business Advantage Group (BAG) implemented a highly targeted customer retention campaign for Volkswagen Bank using GMC Inspire. The campaign automatically produced personalized credit renewal offers for Volkswagen Bank clients by precisely matching the client’s credit history, status and their existing vehicle. While the campaign is still underway, both BAG and Volkswagen Bank will determine the success of the promotion through closely tracking client responses. To read more on the Business Advantage Group and Volkswagen Bank, visit: http://tinyurl.com/9gopl5l.
GMC Inspire is an end-to-end software solution for Customer Communications Management (CCM) designed to help businesses increase customer engagement. The solution enables businesses to streamline and advance customer communications for increased efficiency and revenue growth while also enhancing the customer experience. The solution supports a wide range of output channels includingemail, mobile devices, social media, web presentment and traditional print channels. GMC Inspire is widely used by banking, insurance, utilities and retail enterprises as well as many print service providers.