Pitney Bowes Inc. announced Stamford-based Movable Media and New York-based XYVerify as the winners of the Company’s first Entrepreneurial Competition. The winners of the inaugural innovation-focused contest submitted proposals leveraging some of the Company’s core customer communications management technologies and capabilities.
“Good ideas must be cultivated and allowed to grow,” said Joe Timko, Executive Vice President & Chief Strategy and Innovation Officer. “We were impressed with the entries we received and felt there is value in supporting more than one of the innovative business concepts. We elected to grant awards to two finalists. Pitney Bowes looks forward to working with these innovative and deserving entrepreneurs.”
Movable Media, a content marketing technology and services firm, was selected for its presentation of Content With an Audience. Movable Media helps brands to become publishers by connecting them with influential featured authors who reach a targeted audience, and helps authors to bring their followers to their content on brand-controlled properties. Movable Media's performance-based approach to content marketing increases the value of content to both marketers and authors.
"We are very excited by the opportunity to combine our performance-based approach to content marketing with a leading customer interaction solution from Pitney Bowes,” said Andrew Boer, President, Movable Media. “We think this approach to content optimization, based on previous interactions, will be the next logical phase of content marketing for brands."
XYverify was selected for its Mobile Geolocation Service that protects users from identity theft and transaction-related breaches by authenticating verified mobile phone locations to help merchants, acquiring banks and card issuers reduce risk and increase profitability. The fraud management service works invisibly in the background—without any extra customer interaction, download or mobile application required. With the XYverify service in place, location intelligence data securely and privately confirms mobile device distance to any point of sale, business, home or postal mail address to reduce fraud.
“The ability to visualize spatial data and understand relationships between specific locations helps organizations working with XYverify make more strategic business decisions,” said Elliot Klein, Founder, XYverify, “By leveraging Pitney Bowes’ location-based data, companies can identify business growth opportunities and improve the value from XYverify location intelligence information.”
These awards entitle Movable Media and XYverify to take up residency, rent-free, in the Pitney Bowes world headquarters in Stamford, Conn., for one year. During that time, the winners will have access to Pitney Bowes’s technology platforms and capabilities, as well as the Company’s technical and business expertise. Pitney Bowes will provide the winners with an introduction and access to the Stamford Innovation Center, which is also providing mentoring and coaching services to the winners.
Finalists delivered brief presentations in October on their companies, pitching their new technologies and explaining their business plans. Finalists were queried by a panel of Pitney Bowes technology and industry experts, and were assessed by a standardized metric rubric.