GMC Software Technology, a leading provider of customer communications and output management solutions, announced enhancements for the use of personalized maps under the GMC Inspire platform. GMC partner locr maps, leading supplier of individualized maps for print and cross media, provides a substantial advancement concerning integration of individual maps into documents. The maps can be requested and generated in parallel on the locr servers and returned to the application via the web-based locr maps software interface (API).
“The seamless integration of locr maps in GMC Inspire allows GMC clients to easily embed personalized maps in different customer communications such as transactional documents, direct mail and transpromo. Maps have proven to improve response rates and can therefore help to make customer communication more successful,” said Bill Parker, CMO at GMC Software Technology.
GMC Inspire is an end-to-end solution for Customer Communications Management (CCM), designed to help businesses increase customer engagement, response rates and operational efficiency.
“GMC customers can now retrieve maps in high print quality and good performance directly from our cloud-based solution. The solution now allows clients to use individualized maps in the production environment, fully embedded and in anefficient and comfortable way. On a project basis, even very large volumes become possible”, added Thomas Schnettler, responsible for business development at locr.
Despite maps and geographical information having become generic in the age of Google maps and smartphones, locr is one of the very few suppliers being able to deliver large quantities of individualised maps in print resolution quality and within a short time frame. locr maps services will cover more than 100 countries around the globe. locr maps have already supplied individualized maps to many European GMC customers on a project by project basis, specifically within a number of successful direct mail projects.
locr maps will show the location of the recipient and one or multiple outlet or shop locations of the advertiser. Routes showing the direct path from the recipient to the shop can be integrated, as well as customer logos and icons. Additional geo information, like distance and travel time can be supplied as well. Legally licensed locr maps are generated based on the newest geo information provided by the leading navigation data provider NAVTEQ.