Glunz & Jensen's Growth Strategy in China is Now Paying off
Glunz & Jensen Asia expands on the company’s existing production facilities in Slovakia and USA
In June 2012 Glunz & Jensen established a new production facility in the Suzhou region of China, approximately 80 km west of Shanghai. Glunz & Jensen Asia expands on the company’s existing production facilities in Slovakia and USA, delivering the widely acclaimed Glunz & Jensen products to the Chinese and South-East Asian markets.
Along with own manufacturing Glunz & Jensen also has dedicated products, dedicated logistic- and service personnel and local warehouse for Equipment and Consumables in China. This is a perfect set-up for being much more competitive and transparent to local competitive offerings and improving customer service and after-sales service for both distributors and end users.
The new and dedicated Glunz & Jensen products for the medium- to high-end Chinese market, Kylin and Tiger, are built for customers who choose to enjoy processing quality and consistency.
The factory is up and running and Glunz & Jensen is already grapping market shares by delivering Kylin and Tiger processors to Agfa Graphia Asia in Shenzhen and to Penghui Fenghua Group in Guangzhou. These companies have chosen to attack the Chinese market with the high quality Glunz & Jensen products, sold at competitive price level in China.
“Our new set-up in Suzhou has so many advantages for our customers”, says CEO Keld Thorsen. “We can offer quick and efficient sales, order handling and technical support within our customers’ time zone. We have employed professional and service minded local staff to be sure to breathe in the Chinese business culture and detect every possible opportunity that helps our customers to be successful.”
Background:
For more than 30 years Glunz & Jensen has been represented in China through distributors and is currently holding approximately 10 % of the market for offset processing equipment. With the new facilities, Glunz & Jensen will be closer to the market and have the opportunity to improve customer service and after-sales service for both distributors and end users, which should lead to an increasing market share in China.
